What makes a high-quality website? It’s generally accepted these days that a business needs a website. However, the difference between just having a website, and actually making sure you have a high-quality website is huge.
Many brands fall into the category of “just having a website” when it’s well within their reach to have a website that offers lots of value.
If you’re not making the most of your websites’ potential, then you’re really missing out, so we’ve picked out 6 reasons why your brand needs a high-quality website to highlight the importance of your online presence.
Reason 1. It’s the Face of Your Brand
If you want to know more about a brand, where do you look? For most people, the first place they will go is Google, and then to the brand’s website.
Your website should tell people everything they need to know about your company and how it is run. However, if you’re not investing the time and effort into your website, then those people are going to form a negative opinion of your brand.
Too many websites just go through the motions. They make a website because they feel they have to, but they don’t go the extra mile to make sure it reflects the quality of their brand. We’re always told not to judge a book by its cover, but that’s what humans do, and no matter how great your company is, if the website isn’t good, then people are less likely to give it a chance.
If you’re going to have a website, then it’s important that you make sure it is high-quality. This is the face of your company in 2020, so you want it to reflect all the amazing qualities of your brand.
Reason 2. It’s a Trust Signal
When you get an email that seems too good to be true, what do you do? You probably don’t just click the link and put your bank details in. Instead, you’ll search the internet for the company and do your research.
If that company doesn’t have a website and doesn’t show up on a Google search, you’re going to be very skeptical. That’s because we know fraud is common in this world, so we look for trust signals before we take action.
The same thing is going to happen for people interacting with your business. Unless you’ve got a huge brand name that everyone knows, people are going to need reasons to trust you and there are very few trust signals that are as strong as a good website.
When it’s clear you’ve spent time and energy building content, ranking in the search engines, and providing value for your customers, then people are going to feel more comfortable engaging with your brand. This can mean buying something online, but equally, it can mean them coming into your physical store.
Reason 3. It’s Not as Difficult as It Might Seem
One thing that tends to hold people back is that they think building a good website is either going to be very difficult, or very expensive.
Modern-day website builders give you all the tools you need to build a good website without advanced technical skills though and they make it particularly easy to update your site. You might want to find a freelancer to help develop the site for you, but once it’s up and running, it’s easy to control what you put out.
You don’t need an all-singing, all-dancing website that can launch rockets into space at the push of a button. You just need a website that’s easy to use, is visually pleasing, and most importantly, contains great information.
Use your knowledge of your brand and the industry you work in to offer visitors value and you’ll find people respond.
Your website is there to establish your authority, expertise, and trustworthiness, and there are very few barriers to you being able to this.
Reason 4. You’re in Control of the Message
Your website gives you a direct link to your customers with no intermediary in between.
For example, if you sell products on Amazon, you have to abide by certain restrictions, and your interactions with the customer are limited. However, when you have your own website, you remove the middle man and allow yourself to communicate with your customers on your own terms.
This makes a huge difference because it puts you in control of the message, and in control of the customer experience – without interference.
Amazon and other such platforms are great ways to increase your revenues and reach new customers, but they’re not a substitute for a strong website.
Reason 5. High-Quality Websites Work 24/7
Not only does your website work 24hrs a day, but it works 7 days a week, 365 days a year.
Whether your visitor has a quick question, wants to buy a product, or leave you a 5-star review, your website can facilitate this no matter what time of the day or night it is. This presence gives your business so many more capabilities and frees you and your staff up to do other tasks that will grow the business.
You need to be there when your customers want and need you, and a good website is an easy way to achieve this. All it takes is for you to get your knowledge and expertise onto your website in an easy to consume way, and you’ve got a tool that can help thousands of people at a time, rather than every customer having to speak to a staff member to get their problems addressed.
Reason 6. If You Don’t – Your Competitors Will
The difference between making a sale and not making a sale is often not very big.
No matter what business you run, you have competitors, and your customers constantly weigh up the value of dealing with you versus dealing with your competitor. Often it’s a very small difference that will result in someone choosing your business over your competitors, but when we’re talking about the difference between a bad website and a great website, it’s a huge difference!
If your competitors have a high-quality website with lots of useful information and a great user experience, then they’re putting themselves well ahead of you. 70-80% of people research a small business online before making a purchase, so that’s a huge amount of customers where your competitors start with an advantage over you.
Takeaways
To many people, creating a website is scary, but the scary thing should be not having a high-quality website. The internet is too important to ignore, and just like anything you do in business, you need to do it well.
When you don’t put your full efforts into your website it shows, and your visitors pick up on this immediately. There’s nothing stopping you from building a high-quality website though, and you don’t have to spend all the world on it.
At WordGlueMarketing, we’re here to guide you through the process of building a website that offers value to your customers, but also to your business. Creating amazing content doesn’t have to be difficult, it’s just a question of following the right steps, and investing the right amount of energy into it.
You can have a top-quality website, and there are lots of reasons it should be one of your top priorities.
Our passion is writing content that reflects who you are and what you do, so that your perfect customers fall in love with your products and services.
Your peace of mind, freedom to concentrate on other areas of your business knowing that your online presence is in a safe pair of hands is our business.
As a family, mother and son, we understand the complexities of running a business and wearing numerous hats.
We are an extension of your business offering flexible, cost-effective solutions to content creation and writing for business so that you can relax safe in the knowledge it’s one less hat you need to wear!
