How long have you been doing what you do and how did you come to found Word Glue Marketing?
Word Glue Marketing is a content creation marketing business based in Cornwall, United Kingdom. We are a small business with our roots firmly in the hospitality, customer service, property, digital marketing & SEO sectors.
We are Mother & Son. We decided to combine our extensive sales, marketing, and copywriting experiences to form Word Glue Marketing when we realised that working together combined our talents and expertise in a way that we could reach out to other small businesses, and help them grow.
I have a small business background, having been born and brought up in our family hotel in St Ives, Cornwall. I’ve gone on to work in sales and marketing for many years, working in estate agency, logistics, customer service, and of course, hospitality.
Whilst the children were young, (I have 2 sons), I got involved with online marketing, so combining the two now with Word Glue Marketing means that I am able to pass on a lifetime of skills, learned at the coal face! I understand what it takes to build a business and keep it going whilst at the same time as juggling the many hats you wear in your day in order to keep moving forward.
Apart from writing here at Word Glue Marketing, I also write on Medium, another great tool for spreading the message of your business!
I was also born into a multi-generational family business based in Leicestershire. Growing up in a family business, watching and learning what it takes to sustain growth year in and year out rubbed off!
I spent my teenage years playing tennis, based in Barcelona, Spain and then progressing to university in Illinois, United States of America. Upon returning to the United Kingdom, it was inevitable that I would end up working for myself. Tennis is a demanding sport where each decision you make is for you and by you alone. One way of switching off from the cut & thrust of playing was to write poetry. I found I loved words and was good at expressing in writing something that others can only say.
I currently write for digital marketing agencies as a ghostwriter on all things SEO as a freelancer. I am a co-founder, playtester, and writer for the website The Tennis Bros.com, where I am still able to indulge my love of sport!
Who do you help?
Together, we help small business owners struggling with finding their content creation writing voice to harness their individuality, creativity, and uniqueness. Marketing is often the last item on the to-do list, even when times are hard. It is almost forgotten about when times are good!
Marketing needs to be a consistent, effective tool in your business that creates a never-ending flow of enquiries, interest in your business, and sales.
You might be brilliant at what you do, but how is your marketing? Are you stuck at the bottom of the well, going horse from shouting your message? Or are you standing on the highest hill broadcasting to the world?
Why is Word Glue is different?
We are different because we are not an agency. We are not faceless. We are not employees. We don’t see your business as an entity, we see it as the living, breathing heart of YOU. We want to get to know you and why you LOVE your business, so we can translate those emotions into the written word – the words that describe your business to the world. Our focus is on your business.
Those words will continue to work hard for you, 24/7, for years to come, becoming ‘evergreen’. Just like setting up your own ATM, your content creation marketing keeps on shelling out. We show you how to get the most out of your investment.