Copywriting samples of recent work designed to give you a flavour of what we can do. Do take a look at our Articles page too, as we have a wealth of knowledge and experience that we’d LOVE to share with you.
Artisan Food & Drink
The growing artisan food and drink industry is thriving! However, it is thought that many companies could be missing out on sales growth due to not having an online presence.
It is thought that more than half of retailers of artisan food and drink products are not selling online. Meaning they could be stunting their growth, and restricting their income.
So how can food and drink companies improve their online presence?
One way is to create a strong brand image that encompasses not only your online presence but how the public sees your products overall. Branding needs to be cohesive and join everything together.
Websites are a great way to spread your sales message through the use of persuasive writing. And copywriting is a large part of your branding and marketing message.
It is the way search engines are able to assess your site and display the very best results. This means the better your writing and messaging, the better results you are going to get.
Copywriting Samples for Artisan Food & Drink Companies
Copywriting samples for the artisan food and drink market is best displayed on my website, Cornish Foodie. Here I write about the food and drink of Cornwall, a passion of mine.
Cornish food and drink is about so much more than pasties and cream teas. It is a joy to write about the small, independent traders who create their wonderful products to share with us all.
Take the growing number of wineries and vineyards across the Southwest. Companies such as Camel Valley, Knightor Wines and Trevibban Mill are pioneers in their industry.
They are flag-bearers for artisan producers to unleash their creativity and to reach out to a wider audience through the use of online stores, newsletters, social media, and email marketing.
So, how do you connect with your customers on a regular basis?
Over the last 18 months there has been a revolution in how producers get their artisan products into the hands of their customers. At the forefront has been the internet and it has never been more important to stay in touch with your customers than now.
Using newsletters, emails, great web copy, as well as point of sale material that focus your audience on the star of your show – your products – you’ll be ahead of the majority of your competitors.
If this has struck a chord with you, I invite you to get in touch and contact us now. Find out how we can help you reach a wider audience for your food and drink company today.
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For the following copywriting samples, please click on the images to access the pdf, or to link through to the actual post. Our Articles page offers more opportunities to view our writing.
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